By using this site you agree to the use of cookies for analytics, personalized content and ads.

Digital Marketing


New disclosure guide
Make the most of your
network membership by
knowing the latest updates
and requirements.
Bing Ads and the Yahoo! Bing Network are must-haves for delivering high-quality audiences to customers. Showcase your online marketing expertise.
The Microsoft Partner Network is committed to helping you, and our more than 160 million mutual customers worldwide, realize your full potential. We believe the Microsoft advantage shines through the success of partners like you.
  • A set of core benefits is provided to all partners each time they enroll or renew their membership in the Microsoft Partner Network. Visit the core benefit and requirements page to see the complete list. Review the following table for a list of benefits and requirements specific to this competency.
    Benefits Silver Gold
    Earn Bing Ads credits to help you run your customers’ search advertising campaigns for no cost
    Get application programming interface (API) platform support through Global Search and Display Services (GSDS) ad support teams
    Increase your exposure with Microsoft authorized reseller status
    Access internal-use software licenses (in addition to those you receive as part of your core partner benefits) for products related to this competency
    Requirements
    Silver Gold
    1. 1. Pass a qualifying exam or certification
      • Your organization must employ or contract with two people who have each passed the Bing Ads Accredited Professional exam and one of the following assessments or exams:

        In the Partner Learning Center (PLC):
        • Bing Ads API assessment
        • Bing SEO assessment
      • From Prometric:
        • Exam 70-480: Programming in HTML5 with JavaScript and CSS3
        • Exam 70-573: TS: Microsoft SharePoint 2010, Application Development
      • Your organization can attain multiple competencies. If your employees or contractors pass the eligible competency exams for multiple silver competencies, you can count those exams toward attaining multiple silver competencies.
      • Use Microsoft partner learning paths to find details about related exams and readiness.
    2. 2. Pass the sales and marketing assessment
      • Your organization must employ or contract with one person who has passed the assessment that is specific to this competency.
    3. 3. Complete your organization’s profile
      • Your Microsoft Partner Network account administrator must provide pertinent information about your organization.
    4. 4. Provide customer evidence
      • Your organization must have three customer references that feature how, within the previous 12 months, you have provided solutions based on the products and technologies associated with this competency. After a reference has been approved by your customer and by Microsoft, it can be used toward earning or renewing a competency for up to two years. Review a sample customer reference email that can be used for customer references for this competency.
    5. 5. Pay the silver competency fee
      • To complete your enrollment in the competency, you must pay the silver competency fee. The fee is due one time per year—no matter how many competencies your organization earns. The fee varies by location. According to the URL that you are currently visiting, your fee would be [%silverprice%] [%currency%]. This fee will also be presented to you during the enrollment process. Your actual fee will be based on the physical location of your company.
    Requirements
    Silver Gold
    1. 1. Pass a qualifying exam or certification
      • Your organization must employ or contract with four people who have each passed the Bing Ads Accredited Professional exam and one of the following assessments or exams:

        In the Partner Learning Center (PLC):
        • Bing Ads API assessment
        • Bing SEO assessment

        From Prometric:
        • Exam 70-480: Programming in HTML5 with JavaScript and CSS3
        • Exam 70-481: Essentials of Developing Windows Store Apps Using HTML5 and JavaScript
        • Exam 70-486: Developing ASP.Net MVC 4 Web Applications
        • Exam 70-573: TS: Microsoft SharePoint 2010, Application Development

        Your employees and contractors may take and pass multiple gold competency exams. However, if your organization employs or contracts with someone who holds multiple certifications, that person’s credentials will count toward only one gold competency.

        Use Microsoft partner learning paths to find details about related exams and readiness.
    2. 2. Pass the sales and marketing assessment
      • Your organization must employ or contract with two people who have passed the assessment that is specific to this competency.
    3. 3. Complete your organization’s profile
      • Your Microsoft Partner Network account administrator must provide pertinent information about your organization.
    4. 4. Provide customer evidence
      • Your organization must have five customer references that feature how, within the previous 12 months, you have provided solutions based on the products and technologies associated with this competency. After a reference has been approved by your customer and by Microsoft, it can be used toward earning or renewing a competency for up to two years. Review a sample customer reference email that can be used for customer references for this competency.
    5. 5. Gather customer feedback
    6. 6. Meet a revenue goal
      • Microsoft Partner Network members with a gold competency must meet a minimum revenue goal based on your organization’s location and the requirements for this competency.
    7. 7. Pay the gold competency fee
      • To complete your enrollment in the competency, you must pay the gold competency fee. The fee is due one time per year—no matter how many competencies your company earns. According to the URL that you are currently visiting, your fee would be [%goldprice%] [%currency%]. This fee will also be presented to you during the enrollment process. Your actual fee will be based on the physical location of your company. If you attain a gold competency after first attaining a silver competency, then you pay only the difference between the two membership fees, unless you are within the 90-day renewal period, in which case the full gold competency membership fee is due.

Related products

  • Bing Ads API
  • Bing Ads search advertising
  • Bing business listings
  • Bing search API
  • Bing Webmaster Tools
  • Microsoft .NET Framework
  • Microsoft Advertising Exchange

Related competencies

  • Distributor
  • Hosting
  • Learning
  • Mobility
  • OEM
  • Software Asset Management
  • Volume Licensing