Earn the Silver Digital Marketing competency
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Earn the Silver Digital Marketing competency

Now that you’ve decided to earn the Microsoft Silver Digital Marketing competency, you need to know exactly how to go about it. Here you’ll find the steps and requirements that can put you on your way to earning valuable competency benefits.

Note: Stay up to date on upcoming changes to competency requirements and benefits. Review the changes, so you can ensure you will be in compliance by your next renewal date.

Learn how to earn the Gold Digital Marketing competency.

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Competency requirements are designed to closely align with customer needs. The following information is a comprehensive listing of the requirements your company must fulfill to attain the Silver Digital Marketing competency. If you need assistance, contact your Regional Service Center.

1. Pass the qualifying exams

Your company must employ or contract with two people who have each passed the Bing Ads Accredited Professional exam and one of the following:1

In the Partner Learning Center (PLC):

From Prometric:

  • Exam 70-480: Programming in HTML5 with JavaScript and CSS3
  • Exam 70-573: TS: Microsoft SharePoint 2010, Application Development

Resources and next steps:

  • Click the exam links in the preceding list to learn what skills are measured.
  • Find training to help you prepare.
  • Register for a Prometric exam.
  • Chat with an exam expert in real time and get answers to your questions.

2. Pass the sales and marketing assessment

The sales and marketing assessment is tailored specifically to the Digital Marketing competency.

Your company must employ or contract with one person in a sales or marketing role who has passed this assessment.

Resources and next steps:

3. Provide customer evidence

Customer references demonstrate your success at building and deploying solutions relevant to the Digital Marketing competency. Approved references can be used toward earning or renewing the Digital Marketing competency for up to two years.

Your company must submit three unique2 customer references3 that showcase digital media solutions that use any of the following Microsoft products or technologies:

  • Bing Ads API
  • Bing Ads search advertising
  • Bing business listings
  • Bing search API
  • Bing Webmaster Tools
  • Microsoft Advertising Exchange
  • Microsoft SharePoint 2010 for Internet Sites

You must detail a project that your organization has completed within the past 12 months and that can be verified with your customer.

Resources and next steps:

4. Pay the silver competency fee

To complete your enrollment in the Silver Digital Marketing competency, you must pay the silver competency fee. The fee varies by geography and will be presented to you during the enrollment process.4


1Partner organizations can attain multiple silver competencies. If your employees or contractors pass the eligible competency exams for multiple silver competencies, then your organization is eligible to count those exams toward attaining multiple silver competencies.

2You may use customer references from your silver competency toward the corresponding gold competency. However, you cannot use the same reference to fulfill the requirements for more than one silver competency.

3After you have three references, your account administrator can assign them to your competency by clicking the Requirements and Assets menu and then clicking Create Customer References.

4The silver competency fee is due one time per year—no matter how many competencies your company earns.

​Next steps