Earn the Gold Digital Marketing competency
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Earn the Gold Digital Marketing competency

When you achieve the Microsoft Gold Digital Marketing competency, you demonstrate greater value to your customers by showcasing best-in-class capabilities that have undergone a rigorous and auditable approval process. Here you’ll find the steps and requirements that can put you on your way to earning valuable competency benefits.

Note: Stay up to date on upcoming changes to competency requirements and benefits. Review the changes, so you can ensure you will be in compliance by your next renewal date.

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Competency requirements are designed to closely align with customer needs. The following information is a comprehensive listing of the requirements your company must fulfill to attain the Gold Digital Marketing competency. If you need assistance, contact your Regional Service Center.

1. Pass the qualifying exams

Your company must employ or contract with four people who have each passed the Bing Ads Accredited Professional exam and one of the following:1

In the Partner Learning Center (PLC):

From Prometric:

  • Exam 70-480: Programming in HTML5 with JavaScript and CSS3
  • Exam 70-481: Essentials of Developing Windows Store Apps Using HTML5 and JavaScript
  • Exam 70-486: Developing ASP.Net MVC 4 Web Applications
  • Exam 70-573: TS: Microsoft SharePoint 2010, Application Development

Resources and next steps:

  • Click the links in the preceding lists to learn what skills are measured.
  • Find training to help you prepare.
  • Register for a Prometric exam.
  • Chat with an exam expert in real time and get answers to your questions.

2. Pass the sales and marketing assessment

The sales and marketing assessment is tailored specifically to the Digital Marketing competency.

Your company must employ or contract with two people in a sales or marketing role who have passed this assessment.

Resources and next steps:

3. Provide customer evidence

Customer references demonstrate your success at building and deploying solutions relevant to the Digital Marketing competency. Approved references can be used to earn or renew the Digital Marketing competency for up to two years.

Your company must submit five unique2 customer references3 that showcase digital media solutions that use any of the following Microsoft products or technologies:

  • Bing Ads API
  • Bing Ads search advertising
  • Bing business listings
  • Bing search API
  • Bing Webmaster Tools
  • Microsoft Advertising Exchange
  • Microsoft SharePoint 2010 for Internet Sites

Each reference must feature a project that you have completed within the past 12 months and that can be verified with your customer.

Resources and next steps:

4. Gather customer feedback

Your company must use the Customer Satisfaction (CSAT) Index survey to measure performance and help drive customer satisfaction.

Resources and next steps:

5. Pay the gold competency fee

To complete your enrollment in the Gold Digital Marketing competency, you must pay the gold competency fee.4


This competency does not require a revenue commitment. However, you may have to click Agree during the enrollment process. Performing this action does not mean that you must meet a revenue commitment if the competency does not require it.

1Partner organizations can attain multiple gold competencies, and individual employees and contractors may take and pass multiple gold competency exams. However, if your organization employs or contracts with someone who holds multiple certifications, that person’s credentials will count toward only one gold competency.

2You may use customer references from your silver competency toward the corresponding gold competency. However, you cannot use the same reference to fulfill the requirements for more than one gold competency.

3After you have five references, your account administrator can assign them to your competency by clicking the Requirements and Assets menu and then clicking Create Customer References.

4The gold competency fee varies by geography. You must pay the gold competency fee one time, per year—no matter how many competencies your organization has attained. If you attain a gold competency after first attaining a silver competency, then you pay only the difference between the two membership fees, unless you are within the 90-day renewal period, in which case the full gold competency membership fee is due.

​Next steps