Microsoft US SMB Champions Club Program
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  • US SMB Champions Club

    Return to US SMB Partner Center

    The Microsoft US SMB Champions Club supports industry leading partners committed to advancing their SMB Cloud business with Microsoft. Eligible partners can build their business using incremental marketing, sales, and operations resources available exclusively to them.

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Join the SMB Champions Club Yammer group to stay updated on the latest program and Microsoft-specific news, engage in dialogue with peers, and provide feedback to Microsoft.

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  • 11808
    Program overview
    <a href="#" title="#Program overview">#Program overview</a>

    The Microsoft US SMB Champions Program offers eligible US partners various resources, benefits and additional support they need to grow their cloud services business by adding new cloud customers, selling multiple cloud solutions and growing profitability with existing customers. The incremental marketing, sales, and operations resources provided due to membership in the SMB Champions Club are designed to help your business thrive!

    Program Eligibility

    Eligible US Partners are invited to enroll into the FY16 Microsoft US SMB Champions Club program, based on sales in the US SMB commercial segment and Microsoft Partner Network status. Enrollment opens two times per year. (The enrollment period for the SMB Champions Club program is currently closed. Enrollment will re-open in early 2016).

    Eligible partners can enroll in the US SMB Champions Club upon receiving an email invitation. Details about eligibility requirements are highlighted below and additional information can be found in the programs terms and conditions document link.

    To participate in the program, an eligible participant must meet at least one of the following FY16 US SMB Champions Club eligibility routes:

    • Route 1: Partner’s Microsoft Office 365 or CRM Online eligible revenue was $25,000 USD or more and has a Gold/Silver MPN membership level or Microsoft Action Pack Subscription
    • Route 2: Partner’s Microsoft Office 356 eligible revenue was $35,000 USD or more, and Partner added 150 or more Net Seats for Office 365; or Partner added 4 or more new Cloud customers in FY15.
    • Route 3: Partner’s Microsoft SMB eligible revenue was $125,000 USD or more (including all eligible On-premise and Online Services revenue to SMB customers).


    Enrollment will re-open in early 2016. Partners will be invited to the program based on meeting the above requirements between 1/1/15 – 12/31/15.

    Questions about eligibility? Contact
    View the Champions Club Terms

    Program Benefits

    As a member of the SMB Champions Club, partners can further their growth by utilizing the resources and benefits available. From assigned Microsoft Account Managers to financial investments, the SMB Champions Club program provides incremental benefits above those earned through the Microsoft Partner Network to help partners market, sell, and provide business support. Champions Club benefits include:

    • Account Coverage: Enrolled Partners have access to a Microsoft Account representative for engagement on sales and cloud practice development, sales opportunity assistance and program benefit assistance. Partners consistently tell us how access to their account manager is one of the most important and impactful benefits that they get from the Champions Club.
    • Targeted Channel Incentives: Enrolled Partners have the ability to receive targeted Channel Incentives made available only to members of the Champions Club, including:
      • 15% on Net New Office 365 customers through Open or CSP licensing
      • 10% on CRM Online in Open or through CSP licensing
      • 20% on $7500 YTD Azure Open or CSP sales threshold met in FY16
      • Additional details on these incentives available here.
    • Marketing Development Funds: Eligible enrolled Partners have the ability to request marketing development funds (MDF). These targeted investments are focused on helping partners grow demand generation for their cloud practice.
    • Communications and Community: Enrolled Partners receive exclusive, targeted communications including: Monthly newsletter, regular emails with customized resources, and a members-only Yammer group.
    • Additional Support and Benefits: Additional program benefits are made available throughout the year including special offers and exclusive webinars.

    For more details, check out the official program guidelines.
    Learn more

  • 11635
    Member Resources
    <a href="#">#Member resources</a>

    Maximize your SMB Champions Club program membership by using your earned benefits! Here are some resources to help get you started:

    SMB Champions Club group on Yammer

    Join this members-only group for real-time program updates, conversations with fellow SMB Champions Club members and the Microsoft US SMB team, and more.
    Learn more

    SMB Champions Club Program Guidelines

    Read the official US SMB Champions Club program terms and conditions.
    Learn more

    Grow your Microsoft Cloud Practice

    Visit our two sites on the US SMB Partner Center, Cloud SureStep: Office 365 and Cloud SureStep: Azure, designed to help you begin building, growing, or accelerating your cloud practice.
    Cloud SureStep Office 365
    Cloud SureStep Azure

    Marketing SureStep Site: Take Bigger Steps

    Did you know that 64 percent of marketers say that social media is one of the most effective ways to generate leads? Get started by visiting Marketing SureStep! Identify which marketing stage your company is at and start using resources to boost your marketing footprint.
    Learn more

    Direct from Microsoft Events

    Host events without all the work. Let Microsoft experts and industry leaders plan, prepare, and present events for you. Select the events that make sense for your customers and drive leads to your own cobranded registration page.
    Learn more

    Questions or comments

    Do you have a question or a comment related to the SMB Champions Club? Send us an email!
    Contact us





















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