Digital Marketing competency requirements overview
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Digital Marketing competency

Compare silver competency and gold competency requirements

Silver competencies offer a clear path to help you showcase your skill set in today’s competitive environment.

Gold competencies demonstrate your best-in-class capability within a specific solution area and can provide the greatest differentiation for your company.

A portfolio of competencies—including silver and gold, and across solution areas—can result in greater cross-sell opportunities as you attain expertise on a wider range of products and emerging technologies.


Requirements overview
​Category ​Silver competency ​Gold competency
Credentials Two people at your company must pass qualifying exams. Four people with credentials not assigned to any other gold competency must pass qualifying exams.
Revenue Not applicable Not applicable
​Assessments ​One person must pass the Digital Marketing sales assessment. Two people must pass the Digital Marketing sales assessment.
​Customer evidence ​Provide three verifiable customer references.
Provide five verifiable customer references.
Participate in the Customer Satisfaction (CSAT) Index.
​Commitment ​Pay the silver competency fee. ​Pay the gold competency fee.