Customer Lifecycle Management
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Natural strong revenue growth

Did you know that over £50 million of licensing revenue in the UK is lost each year through partners overlooking their existing customers' licensing expiry dates. By reading below and downloading the guide, you'll find out how you can start capturing some of this lost revenue.


  • Every quarter, UK partners can renew expiring licenses and release tens of millions of pounds in Open Renewal revenue
  • Every quarter, when you are up-to-date on your annuity agreements, you are providing an invaluable business-boosting service to your customers
  • Annuity agreementsoffer you a secure and steady stream of software and services revenue

Customer Lifecycle Management is more than a buzzword. It's a term we use to describe the progression of steps a customer goes through when considering purchasing, using and maintaining loyalty to a product or service.

The guide below offers practical insights into licensing and starting to truelly maximize the value from your existing customers, building solid relationships and generating long-term licensing revenue streams.

Download guide

​Essential resources

Once you've determine which technology your customer has purchased - use the resources below to understand the customers benefits/pain points and cross-sell and upsell opportunities.

​Usage Value​
Collaboration, Document Management and Search​ ​SharePoint Server
Customer Relationship Management​ Dynamics CRM
Desktop and Server Security​ ​Forefront
Desktop Operating System​ Windows 7
Desktop Productivity​ Office 2010
Office 365
​Enterprise Relational Database and Business Intelligence SQL Server
Infrastructure, Virtual Machine and Desktop Management​ Systems Centre + InTune
Mail and Collaboration​ ​Exchange Server
Real Communication, Voice and Video​ Lync Server
Server Operating System​ Windows Server