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Software Asset Management

What is SAM?

Software Asset Management (SAM) is an industry best practice that incorporates a set of proven processes for managing and optimizing an organization’s IT assets. Implementing SAM protects software investments and helps organizations recognize what assets they have, where those assets are running, and whether the organization is using assets efficiently.

SAM Services Incentive Program

The SAM Services Incentive program is a worldwide incentive program designed to help partners that have achieved the Gold SAM competency build sustainable businesses around this industry best practice.

Learn more about eligibility requirements and how to participate

Attain the Microsoft Software Asset Management competency and prove that you have the expertise to help customers improve the visibility and control of their software assets through optimized SAM practices.

When you earn the SAM competency, you gain access to exclusive resources designed to help you increase success with your SAM engagements.