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SAM Services Incentive Program

Software Asset Management (SAM) is an industry best practice that is supported by analysts and Microsoft to help companies control costs and optimize their software investments across their organizations.

The SAM Services Incentive Program is a worldwide channel incentive program designed to help partners with the Gold SAM competency build sustainable businesses around SAM, by utilizing SAM customer engagements based on a defined scope of work. By participating in the SAM Services Incentive Program, you can introduce customers to SAM best practices—and uncover additional licensing and service-related opportunities that can lead to new sales, consulting, process improvement, and deployment services.

Download this two-page overview and learn more about the program benefits, customer eligibility, and qualification requirements.
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If you don’t already have the Gold Software Asset Management competency, learn more about the benefits and requirements.

Program eligibility and requirements

  • Achieve the Gold SAM competency
  • Be a Microsoft managed partner with an active Partner Target Plan. Contact your Microsoft field representative for more information

SAM engagement types

Additional information